“Pop-up shops” redone

7 Oct

It’s true: pop-up shops are uber-trendy right now. And for good reason.  The limited monetary expenditure allows young brands to have a (limited) retail presence, and it allows major brands to experiment in new cities and with special collections.  Thus, I wasn’t surprised to encounter several as I’ve been cruising around northern Europe the past few months.  There were two “pop-ups” that caught my attention:

A tee-shirt collection displayed in a hallowed-out medieval church in Bruges, Belgium:

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And an A.F. Vandevorst boutique (that’s been made to look like church) in a small house in the beach front town of Knokke, Belgium.  The brand took over the entire first floor, and included art installations in the rooms not displaying clothing and accessories.

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like being in church. and worshipping shoes.

a subversive church. with avant-garde fashion for sale.

clothes!

a statue next to the entrance

moving into the art installations, there's a creepy altar-like arrangement

a twisted-staircase installation

an 'art' video plays in one room

modern art, A.F. Vandevorst-style

What will be next?  I wait excitedly to see!

Happy Shopping ; )

À bientôt,

k.

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